Transform Your Go-to-Market Strategy with Modern ABX
In today’s complex B2B landscape, marketing leaders at technology companies face unprecedented challenges.
ABM systems for growth-stage B2B companies
Solve pipeline gaps with signal-based ABM and multi-channel execution
Trusted by marketing and sales leaders at some incredible companies
- What we do
We are not your typical agency. We're an extension of your GTM
We help GTM teams build ABM systems that find companies actively looking for their solutions—then deliver multi-channel marketing campaigns that turn accounts into qualified meetings.
Smart targeting to find your ICP
We use Clay and AI to analyze your best customers and find companies that look just like them
Turn lists into micro-audiences
We use statistics to cluster your target accounts and prepare them for activation across marketing and sales
Coordinated campaigns that work together
We build acquisition, nurture, and outbound systems to move accounts from impression to revenue
Use ABM targeting to find companies that actually want to buy
We use cutting-edge AI tools, 1P and 3P data to find your ideal customers
Use ABM segmentation for target companies to drive personalization
We index your buying group across all accounts and create multiple audience lists for inbound and outbound campaigns
Launch data-driven, omni-channel ABM campaigns
We use behavioral and predictive signals to orchestrate multi-channel, multi-threaded campaigns across LinkedIn, ABM display, email, and web
Establish marketing and sales alignment with modern ABM
We implement shared workflows, metrics, attribution, and feedback loops that bridge the gap between marketing and sales teams
Personalized ABM content that actually converts
We train AI models to understand your brand, products, services, ICP, and voice—then teach it to produce content for your audience
Actionable ABM reporting that shows pipeline—not MQLs
We build unified reporting and attribution models that show the ROI on ABX investments via pipeline and revenue growth
- Our focus
Growth, driven by smart targeting and perfect timing
- Our focus
Growth, driven by predictable account-based systems
Data systems
Combine CRM data with intent signals and third-party insights to identify new and existing accounts showing real buying behavior
Acquisition systems
Coordinate ads, email, and outbound to engage entire buying committees while aligning marketing and sales to buying signals
Engagement systems
Deploy automated email sequences and personalized content journeys that accelerate account readiness and drive qualified leads
Conversion systems
Automated sales outreach that combines AI research with personalized LinkedIn and email sequences at scale to generate meetings
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testimonials
- Our customers
Marketing and sales
leaders love us
One of the best marketers out there!
“The quality of strategy and dedicated attention we receive is above and beyond. twelfth's modern approach to marketing is completely unique to our needs and quickly unlocked new growth for our business"
Joe Espinosa CRO, Promowise
Strategic and unique perspective on ABM
"twelfth's modern approach to ABM uncovered several new opportunities for us that will improve our demand gen engine and overall alignment with sales"
Alexa Schirtzinger Head of Marketing, Watershed
A true ABX expert
"As a B2B business owner, finding the right GTM support is extremely difficult. Fortunately, Steve and twelfth are on the cutting edge of GTM, AI, and ABX. twelfth consistently delivers high-quality demand generation strategy and tactics.”
Chris Rack CEO, mockingbyrd.ai
One of the great ABM thinkers
"twelfth is a strategic thought partner for us on all things ABM. Steve is well above the traditional pointsa of view on the future of ABM and his insights are changing how we approach GTM”
Tim Hicks VP Marketing, Integrate
A critical part of our team!
“Collaborating with Steve has been a huge accelerator for our business and marketing team. He consistently goes above and beyond, exceeding expectations, helping us achieve our goals"
Pearl Yon Sr. Manager Global Marketing, B2B
Our go-to ABM partner
"twelfth's approach to ABM is unlike any other partner we've worked with. The strategic approach to data, segmentation, and the multi-threaded campaign sequences are truly unique. Highly recommended for any growth stage company going upmarket."
Rey Fernando CEO, eight25
ABM + Clay 🔥
twelfth's unique use of Clay for ABM target account lists, contact identification, and intent data is awesome. Highly recommend.
Eric Linssen Founder, Demand Collective
- Our process
How we do it
Insights and discovery
We actually talk to sales, listen to calls, and analyze the data to understand the revenue architecture of your current go-to-market
Segmentation and targeting
We take your existing account lists (or create new one) and develop custom segments, based on historical pipeline analysis and AI, then engage them with multi-channel campaigns
Strategy and execution
We develop a unique ABM strategy and architecture for your brand, operate as part of your team, and execute campaigns in channels such as LinkedIn, display, email, content, gifting, and automated outbound
Reporting and optimization
Our agile process reports on leading indicators in weeks—not months—and optimizes towards the lagging indicators to drive more pipeline over time
- Who's in charge
Meet the founder
Steve Armenti
Founder
16+ year marketing veteran
Steve began his career consulting on content and demand generation strategy for B2B brands like HP, IBM, Samsung, and HPE.
He then spent 7 years at Google honing the craft of aligning marketing and sales teams which resulted in $2B in new pipeline created.
Steve started twelfth (named after his very first company 16 years ago, promptly started on 12th streeet in Huntington Beach) to share his process with other B2B companies facing the same challenges.
Steve Armenti
Founder
steve@twelfth.agency
16+ year marketing veteran
Steve began his career consulting on content and demand generation strategy for B2B brands like HP, IBM, Samsung, and HPE.
He then spent 7 years at Google honing the craft of aligning marketing and sales teams which resulted in $2B in new pipeline created.
Steve started twelfth (named after his very first company 16 years ago, promptly started on 12th streeet in Huntington Beach) to share his process with other B2B companies facing the same challenges.
- Thought leadership
Learn more about modern ABM for B2B growth
Building signal-based marketing and sales foundations
We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries…
Signal-based campaign sequences deliver 3X more pipeline
The companies seeing 3X better conversion rates adopt signal-driven campaign sequences that coordinate inbound and outbound.
Signal-Based ABM Improves Marketing-Sales Alignment
Signal-based ABM solves the fundamental disconnect in B2B organizations: marketing teams are incentivized to generate volume, while sales teams are held accountable for quality.